A few weeks ago, journalist and cookbook writer Mark Bittman announced he was leaving his column at The New York Times to join a California food start-up. ” ‘Oh,’ say my friends, ‘you move to California and join a start-up,’ ” he wrote. “Yup. Corny as can be.” We have been pestering Mr. Bittman for details. At last, he revealed a few.
Westphoria explores the innovations and lifestyle trends of the 13 Western states, covering food, drink, design, arts and culture, and the dreamers who live here. To contact the editor, email@example.com