I grew up in Hollister, a small California city that has been turned into an overexposed, somewhat byzantine brand by Abercrombie & Fitch. And I’m fascinated by how America’s marketeers have co-opted place names from the Western United States to serve as product names. What I’ve taken particular note of is how U.S. automobile manufacturers have turned, repeatedly, to the […]
Another day, another angle on our drought. Today’s thought-provoker comes from KQED’s coverage of experiments in California’s dry Central Valley to farm crops with far less water. Among the findings? Stressed pomegranates grow smaller, but with more antioxidants than those grown with ample irrigation.