Next Up

A taste of the future, and lifestyle trends that are happening here first.


Weekend Planner: From Cowboys to Crafts

We’ve got a potpourri of events for each Sunset region this weekend. Whether you walk 17.1 miles through Los Angeles, sing with the cowboys, or create crafts in Canada, you’ll be sure to have a blast.

Weekend Planner: Unwind with Wine

Photo via Arizona Wine Growers Relax, party, and indulge with wine this weekend. We’ve gathered a handsome list of wine events happening in each of the Western regions, this Friday through Saturday. Call the babysitter, find your IDs, and appoint a designated driver because your weekend is about to get very exciting. Photo via Arizona Wine Growers [Southwest; Friday-Saturday] Arizona […]

The More Things Change, the More They Stay the Same…

Exhibit 1,865 (or so): The just-published coffee-table book Mark Twain’s America, by Harry Katz and illustrated with a multitude of images from the Library of Congress. Sounds dusty, dry, and historical, right? Hardly!

Why There Are No Ford Philadelphias, No Chevy Charlottes

I grew up in Hollister, a small California city that has been turned into an overexposed, somewhat byzantine brand by Abercrombie & Fitch. And I’m fascinated by how America’s marketeers have co-opted place names from the Western United States to serve as product names. What I’ve taken particular note of is how U.S. automobile manufacturers have turned, repeatedly, to the […]