Loren Mooney
An Alabama native, Loren lived in NYC for 16 years before getting over it and bugging out to San Francisco, where she’s lived for more than a year. As Sunset’s travel editor, she’ll take camping over a B&B any day (you come back from a two-day trip feeling like it was a four-day weekend) but – shhh – has never been to Lake Tahoe. Or Yellowstone. Or Grand Canyon National Park... Yet.
Most Westphoric moment(s): Anytime she eats the amazingly good, fresh food here in the West. It almost feels like cheating when you can buy 4 pounds of heirloom tomatoes for $5 at the farmer's market.

Recent Posts By Loren Mooney

Mars, the Next Western Frontier

Evidence of past water (and possibly life) on Mars, brought to you by the West. They’re celebrating in Pasadena today, at NASA’s Jet Propulsion Laboratory, over the news that the JPL-designed Mars rover Curiosity’s landing site shows evidence that it was once covered by fast-moving water. No one is happier than NASA’s Adam Steltzner, who told Sunset last month that […]

Upcycle Fever: The Airbag Tote

Re-using waste material is going way beyond the preciously Portlandia-esque artisans selling soda can speakers or old plumbing chandeliers. Western companies with a conscience are jumping on board, on an industrial scale. The new Harvest III line of bags from Keen, the Portland-based shoe company, are manufactured in Chico, California, using pre-consumer car airbag material foraged from airbag factories. The […]

The best avocado in the universe—found

One of the great things about living in California is that every weekend trip to the farmer’s market is like a treasure hunt, for rare and mind-blowingly delicious varieties of stone fruits, Asian vegetables, you name it. A few weeks ago at the Alamany market in San Francisco, I felt like I had just found a dusty Georgia O’Keefe sketch […]

London Olympics Fever: Go Team…California!?!

Jock-types rule in the West. One look at Team USA at the London Games, and you’ll see for yourself: 36 percent of the Olympic team calls the West home, even though our 13 states have only a quarter of the U.S. population.