Our Sincerest Apologies

March 18, 2013 | By | Comments (12)

Dear Readers,

It was recently brought to our attention that we made a major reporting oversight when compiling our list of restaurant dishes for Sunset’s Big Dish vote-off. We inadvertently included Empire Seafood’s Shark’s Fin Dumplings in the competition. We are deeply sorry about this, and want you to know that we’re as horrified by shark-finning as you are.

We are also grateful that the mistake was pointed out so we could fix it, which we have: The item has been deleted from the Big Dish voting page.

Sunset is a firm champion of sustainable seafood—in fact, our recipes only call for fish or shellfish that is responsibly harvested, and one of our main seafood features online gives readers guidelines for shopping and cooking with sustainable seafood. We regret having featured the shark-fin dish, even for a short time.

Shark-finning is cruel and unnecessary; it cavalierly and inhumanely decimates shark populations, which are in decline throughout the world. We hope that our error gives us a chance to call attention to this important issue, and we encourage you to visit sharksavers.org and facebook.com/StopSharkFinning to learn more about how we can all help end the practice.

Margo True, Sunset Food Editor


  1. Jeremy Haile

    Thank you for removing!!!

    March 19, 2013 at 6:21 pm
    • Aislyn Greene

      Yes, absolutely! We’re very grateful to you all for making us aware of this major error.

      March 20, 2013 at 8:36 am
  2. Jennie Harrison

    Brilliant thanks for giving your own opinion on finning and for helping to educate others with your links, we need more reputable companies to stand up for sharks

    March 19, 2013 at 2:08 pm
    • Aislyn Greene

      Hi Jennie, thanks for your note. We were horrified we made such a terrible error and hope we can continue to help raise awareness for this important cause. – Aislyn, Sunset assistant editor.

      March 20, 2013 at 8:43 am
  3. S.Stern

    Thank you for the correction and carry on the good work promoting sustainable seafood! :3

    March 19, 2013 at 10:08 am
    • Aislyn Greene

      Thank you for your support. It was a terrible error on our part, but we’re redoubling our efforts to promote sustainable seafood (and ensure this doesn’t happen again). – Aislyn, Sunset assistant editor.

      March 20, 2013 at 8:41 am
  4. estravagancia

    Thank you

    March 19, 2013 at 7:17 am
  5. Andrew Deacon

    Excellent. Very pleased that you corrected this.

    March 19, 2013 at 3:32 am
  6. Ian Venables


    March 19, 2013 at 3:14 am
  7. Ann Welker

    Thank you, thank you, thank you! My faith in Sunset Magazine has been restored! I appreciate and value your action to protect sharks and to send a clear message that your magazine doesn’t in any way support such a cruel and inhumane practice as shark-finning.

    March 18, 2013 at 7:19 pm
    • Aislyn Greene

      Ann, thanks for your note. We were horrified that we inadvertently supported such an inhumane practice, but very grateful our community brought it to our attention right away. – Aislyn, Sunset assistant editor.

      March 20, 2013 at 8:38 am
  8. Deborah Woods

    Bravo, Sunset Magazine.

    March 18, 2013 at 5:34 pm

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